Netflix Price Increase: What to Do Before Your Renewal

Netflix has raised its prices multiple times in recent years. If you received a price increase notification, you have a narrow window to act.

Your Options **Do nothing:** Accept the new price. Fine if you use Netflix heavily and the value equation still works.

Downgrade: Netflix's Standard with Ads plan is significantly cheaper and still includes most content. The ad frequency is typically 4-5 minutes of ads per hour — tolerable for many viewers.

Cancel now: Cancel before the new price takes effect. You retain access until the end of your current billing period. Re-subscribe later as a "new customer" — Netflix periodically offers new subscriber promotions.

Try the share option: Netflix's paid sharing allows adding an extra member outside your household for €4.99/month. If you and a friend or sibling both pay the split cost, the per-person cost drops significantly.

The Value Calculation Ask: how many hours per month do you actually watch Netflix? Divide your monthly cost by hours watched. If you are paying €1-2 per hour of entertainment, that is excellent value. If you are paying €8+ per hour, the value equation is poor.

Setting Up a Renewal Reminder Add your Netflix subscription in SubTracker with the renewal date. Set a 14-day reminder. When it fires, run the value calculation above and decide deliberately — do not pay by default.