How to Cancel NOW
Cancel NOW in a few minutes. Exact steps, the traps to avoid, refund rules, and what happens to your data after cancellation.
The short answer
NOW costs £9.99/month. You keep access until the end of the period you have already paid for, so cancelling early does not lose you time. Passes are separate subscriptions. Cancelling one does not cancel the others — a very common cause of unexpected continued charges.
Leutrim Miftaraj
Founder, SubTracker · Updated July 21, 2026
Step by step
- 1
Sign in on the web
Go to nowtv.com in a browser and sign in to the account holding the membership.
- 2
Open your memberships
NOW sells separate passes (entertainment, cinema, sport). Each is cancelled individually — check which ones you actually hold.
- 3
Cancel each pass you no longer want
Select the pass and choose to cancel it. You may be offered a discounted rate to stay.
- 4
Confirm and keep the email
Complete each cancellation and save the confirmations.
Before you cancel
- •Passes are separate subscriptions. Cancelling one does not cancel the others — a very common cause of unexpected continued charges.
- •Boost and similar add-ons are billed separately again and must be cancelled on their own.
- •If NOW was bought through Sky or an app store, cancel it there instead.
Refunds
Refunds for the current period are not typically issued. Access runs to the end of the paid month.
Before you cancel entirely
Before cancelling permanently, consider rotating: subscribe for one month, watch what you want, then cancel. Streaming services have no minimum term, so rotation is a legitimate way to cut costs without losing access to everything.
Why streaming subscriptions are easy to forget
Streaming is the category where subscription creep does the most damage, for a structural reason: the price point is deliberately set below the threshold at which people scrutinise a charge. A single service at $10 a month does not prompt a decision. Six of them at $67 a month very much would — but you never see that number, because each one bills separately on a different date.
The second factor is that streaming usage is seasonal. You subscribe for one series, watch it over three weeks, and then keep paying for eleven months of not watching. Nothing in the product prompts you to reconsider, because the business model depends on you not reconsidering.
Rotation beats cancellation
Streaming services have no minimum term and no cancellation fee. That makes them the one category where rotation is a genuinely better strategy than permanent cancellation.
Subscribe when there is something you want to watch, watch it, cancel, and move to the next service. Your account, watch history and preferences are preserved when you return — cancelling does not delete anything. Three services rotated one month at a time costs a third of three services held permanently, for very nearly the same access.
The reason most people do not do this is purely operational: it requires remembering to cancel, and the renewal date is not somewhere you look. That is exactly the gap a renewal reminder closes.
If you are charged after cancelling
- •Keep the cancellation confirmation. An email or a screenshot showing the date is the document that resolves this, and it is much easier to save now than to reconstruct later.
- •If you are charged after cancelling, contact the provider first with the confirmation attached. Most reverse the charge without argument when presented with a timestamped confirmation.
- •If the provider does not resolve it, your bank or card issuer can reverse the payment. Card networks treat a charge after a documented cancellation as a straightforward chargeback, and the confirmation is the evidence you need.
- •For recurring card payments you can also instruct your bank to block future payments to that merchant. In the EU and UK, banks are required to honour this instruction even if the merchant continues to request payment.
Current pricing: £9.99/month · nowtv.com
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Start freeFrequently asked questions
How do I cancel NOW?+
Go to nowtv.com in a browser and sign in to the account holding the membership. NOW sells separate passes (entertainment, cinema, sport). Each is cancelled individually — check which ones you actually hold.
Do I get a refund when I cancel NOW?+
Refunds for the current period are not typically issued. Access runs to the end of the paid month.
What happens after I cancel NOW?+
You keep access to NOW until the end of the billing period you have already paid for. After that the subscription stops and you are not charged again.
How much does NOW cost?+
NOW costs £9.99/month based on 2026 pricing. Prices vary by region and plan tier, so check your account for the exact amount you are charged.